BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week 2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app? 3% of under-35s use the iPlayer catch-up radio app 3) What is BBC Sounds? BBC Sounds is a walled garden streaming media and audio download service from the BBC that includes live radio broadcasts, audio on demand, and podcasts. 4) How do audiences listen to radio content in the digital age? On Spotify and Apple’s podcast libraries 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences? It wants to attract the precious under-35 audience: “It has to be a warmer, more story...
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