print drafts

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Preliminary exercise: Research and planning

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  1) State the   song  you have chosen for your preliminary exercise. Kehlani - Everything. 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each.  Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene.   This video has a performance element which is really cool and simplistic as it was filmed during lockdown so it doesn't include much. The editing at the beginning is something I love the idea of the google search is so cool.   - I really love the bedroom theme idea -Low lighting/Pink LEDS -Not many people featured in the video -Very simplistic                                                                                      ...
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Statement of Intent feedback and learner response

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 Comments for AQA:   This is the beginning of a good statement of intent with clear potential to reach the higher levels if it were complete with added clarity/detail. There is a strong concept here which is clearly well thought out. The statement offers a concept that largely meets the brief but currently doesn’t address the print aspect.  Industry element is a real strength with discussion of a small independent record company. However, lacking reference to digital convergence for the higher levels. Media language elements addressed in places with reference to shots and elements of mise-en-scene but lacking the detail or explanation required for the top levels. Print brief element lacking – statement unfinished. Similarly, very little on how representations will be created. This is a key area holding this back from the higher levels. Audience element stronger early on but later seems unfinished. ...
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