Music Video introduction blog task
This week's work requires Media Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The purpose of a music video is to sell products, music videos are an unusual form of marketing as they allow the audience full access to the product they are selling. When a music video is shown, the audience is able to hear the song the video is for so they are ‘getting’ the product that is being promoted. 2) How has the digital age changed the production and distribution of music videos? The developmen t of new media technologies meant that music videos, and the songs along with them, were more widely available at any time. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (along with content licensed by EMI), have a