Music promo rough cut learner response
Comments & feedback:
- I
quite like the opening but no music over it… It’s a music promo!
- The
branding/graphic identity for your artist isn’t clear – there is a certain
consistency in font use but no strong and clear identity for Diamond. This
will definitely help the video production and will be essential for the
print.
- Lack
of interview is a major issue but the positive is that adding interview
content will mean you can then be ruthless in only using the strongest
elements in the rough cut. Think about camerawork, angles and content for
the interview element.
- The
fan cam elements I can see the appeal but the transitions into them are
very sudden – plus they are portrait videos. Is there a way you can combine
multiple portrait shots into one widescreen clip and use as a cutaway over
interview rather than standalone shot with audio?
- The
first music video extract has some real effort in terms of mise-en-scene –
perhaps see if you can add any post-production effects to it to get a bit
closer into your artist and possibly some kind of filter to make it more
cinematic, less bathroom?
- Second
music video extract is solid (prelim exercise) with good colour
consistency and some nice creative shots (e.g. the smoke shadow). Perhaps
worth going back over it to be ruthless in taking out any weaker
shots/elements.
- Difficult
to comment more without an interview component but clearly potential here
to move the project towards the higher levels.
Learner response
- Create a new blogpost on your Media 2 coursework blog
called ‘Music promo rough cut learner response’.
- Summarise your feedback in bullet points – you can use
the wording above if you wish or re-write in your own words. You do not
have to put your current estimated grade if you do not want to.
- As your learner response, pick out the three
improvements/changes you need to make to your music promo video for your
final edit.
- Ensure that you are prepared for your print
photoshoot after the mock exams. Think about mise-en-scene and the
camera shots you will need for your three print posters.
- Finally, re-draft your statement of intent using
Microsoft Word / Google Docs now that you have completed print research
and planning and have feedback on your music promo. This will be your
final draft – due date on Google Classroom.
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