Music promo rough cut learner response

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Comments & feedback:

  • I quite like the opening but no music over it… It’s a music promo!
  • The branding/graphic identity for your artist isn’t clear – there is a certain consistency in font use but no strong and clear identity for Diamond. This will definitely help the video production and will be essential for the print.
  • Lack of interview is a major issue but the positive is that adding interview content will mean you can then be ruthless in only using the strongest elements in the rough cut. Think about camerawork, angles and content for the interview element.
  • The fan cam elements I can see the appeal but the transitions into them are very sudden – plus they are portrait videos. Is there a way you can combine multiple portrait shots into one widescreen clip and use as a cutaway over interview rather than standalone shot with audio?
  • The first music video extract has some real effort in terms of mise-en-scene – perhaps see if you can add any post-production effects to it to get a bit closer into your artist and possibly some kind of filter to make it more cinematic, less bathroom?
  • Second music video extract is solid (prelim exercise) with good colour consistency and some nice creative shots (e.g. the smoke shadow). Perhaps worth going back over it to be ruthless in taking out any weaker shots/elements.
  • Difficult to comment more without an interview component but clearly potential here to move the project towards the higher levels.

 

Learner response

  • Create a new blogpost on your Media 2 coursework blog called ‘Music promo rough cut learner response’.
  • Summarise your feedback in bullet points – you can use the wording above if you wish or re-write in your own words. You do not have to put your current estimated grade if you do not want to.
  • As your learner response, pick out the three improvements/changes you need to make to your music promo video for your final edit.
  • Ensure that you are prepared for your print photoshoot after the mock exams. Think about mise-en-scene and the camera shots you will need for your three print posters.
  • Finally, re-draft your statement of intent using Microsoft Word / Google Docs now that you have completed print research and planning and have feedback on your music promo. This will be your final draft – due date on Google Classroom.

 I need to include an interview and i need to make the clips smoother because everything is choppy right now. I am also going to add a filter over my bathroom music video.


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