Introduction to Radio

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 BBC Sounds


Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week 

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

3% of under-35s use the iPlayer catch-up radio app

3) What is BBC Sounds?

BBC Sounds is a walled garden streaming media and audio download service from the BBC that includes live radio broadcasts, audio on demand, and podcasts. 

4) How do audiences listen to radio content in the digital age?

On Spotify and Apple’s podcast libraries

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

It wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it."

6) Why does the BBC need to stay relevant?

The BBC needs to stay relevant because it is very beneficial to society - "educate, inform & entertain" Also because the BBC is valued by licence fee payers.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

Music, news, drama, documentaries, true crime, comedy podcasts and/or playlists.

8) How does it link to BBC Radio?

The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists. 

9) What are the criticisms of the BBC Sounds app?

The programme information is a little tricky to access, and the search isn’t sensitive enough. There is also the criticism that BBC Sounds doesn't have enough content.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
  • Beyond Today - a podcast that is exclusive to BBC Sounds and talks about the Waco cult victims and interviews their families and friends.

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