Film Industry assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: you make some good points in Q3 with references to Bend it like Beckham and yesterday / Ed Sheeran. I think Q1 and Q2  can be good lessons in revision and exam technique 

ebi: learn / revise the BBFC and film regulation. / - in Q2 you need specific examples / reasons from the CSP. - In Q3, revise Hesmondhalghs theory. See LR.


2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1.Film is regulated to protect young people from content that may be considered harmful such
as violence, sex/nudity, bad language and matters of taste/decency.

2.Film is regulated to protect young people from content that may be considered harmful such
as violence, sex/nudity, bad language and matters of taste/decency.
reasons include: 
● Premieres and director/star interviews generate media coverage from newspapers,
magazines and online publications that generate interest and awareness of the film’s release.

3.New technology is opening new ways to distribute films and Blinded By The Light now has an
extended slot on Amazon Prime which will bring in some of the money it has lost. However,
it remains the perfect example of why the cultural industries are a “risky business” as
Hesmondhalgh says.
I should have included more hesmondhalgh references.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.

Premieres - London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen)
 This could have been used to potentially get movie fans excited. Its a nice event that brings everyone together this must bring light to the film. Its Niche and more relatable 

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote.

Blinded By The Light generated great excitement at the Sundance Film Festival which
resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.
Unfortunately, despite good reviews and positive word-of-mouth from audiences and online
(rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the
production budget and nowhere near covering marketing costs. 
Next  time i know to revise more effectively to remember numbers and stats.
New technology is opening new ways to distribute films and Blinded By The Light now has an
extended slot on Amazon Prime which will bring in some of the money it has lost. However,
it remains the perfect example of why the cultural industries are a “risky business” as
Hesmondhalgh says.

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