Blinded by the light- case study.

 1) What was the budget for Blinded By The Light and which companies contributed to the production budget?

The budget was £15 million and 'Bend it films' and 'levantine films helped contribute to the production budget.

2) Research the Bend It Networks website. What other films and projects has the company been involved with?

The company has been involved with movies like mistress of spices and the bend it like Beckham musical. 

3) Research Warner Bros. Pictures and New Line Cinema on the Warners website here. Summarise the history of New Line Cinema in a short paragraph.

New Line Cinema was founded in 1967 and is now one of the major American film studios. At Warner, equity, diversity, inclusion, and corporate social, responsibility are moral and business imperatives. They have seen advocacy and inclusion as a key part to our success, and our approach to these critical issues are rooted in how they address their workforce, programs, content, suppliers, and community.

4) Read the 'Get To Know Us' page of the Levantine Films website. What films have Levantine been involved in and what type of projects do they look to create?

Levantine Films is fully committed to finding and producing material that is character-driven, socially relevant and commercially viable.Levantine Films was also responsible for producing The Fundamentals of Caring, starring Paul Rudd and Selena Gomez, which premiered at the 2016 Sundance Film Festival as the Closing Night Film, as well as Beasts Of No Nation, directed by Cary Fukunaga, winner of the Marcello Mastroianni Award at the 72nd Venice Film Festival and the Cinema for Peace Award.

5) Read this Variety interview with director Gurinder Chadha explaining how the project came about - including budget details. How did she manage to get the film made and what attracted her to the project?
 She herself had the same experiences growing up with asian parents. Therefore they movie was quite relatable to her self which is why the movie appealed to her even more. 

Production and distribution

Read this Deadline feature on the distribution deal for Blinded By The Light and answer the following questions: 

1) Which company won the distribution rights after the all-night auction and for how much?

New Line and Warner Bros are acquiring for $15 million for worldwide rights, minus a a few territories.

2) Which other companies were rumoured to be bidding for the distribution rights?

Fox Searchlight, Lionsgate and others.

3) According to the article, what was the 'allure' of Blinded By The Light?

The surprisingly universal appeal of Springsteen’s coming-of-age tunes, which tell honest stories about a hardscrabble upbringing, ambition and the fight to break free of all shackles to do something worthwhile with one’s life.

4) What does the article suggest about the significance of Bruce Springsteen's role in the production and promotion of the film?

Bruce Springsteen didn't take part in the film yet in the movie was about him and how he influenced Javed into becoming something like him.

"His support certainly will help the picture as New Line and Warner Bros roll it out in that wide release this year."

5) UK distribution was secured by eOne Entertainment. Visit the eOne About Us page on their website - what do they claim to offer under the heading 'Passion meets possibility?'

They claim development and production to marketing and distribution. 

Promotion and reception

Note: some of these pages may be blocked if you working in school - you will need to complete those particular questions at home.

1) What does the trailer suggest regarding genre and the potential audience pleasures of Blinded By The Light?

The trailer suggests the movie is a coming of age movie as the it is set in the past. It is targeted at older people as it shares there interests as they grew up in that era. It can make them reflect back to their childhood experiences.

2) What did film posters for Blinded By The Light feature and where did they appear?

They appeared on busses, billboards and several other places. They featured Javed himself as the main character and around it was the writing about the date, the title and taglines.

3) What TV shows and websites did interviews with writer, director and stars of Blinded By The Light? Give as many examples as you can.

The one show, BBC, BBC radio, BBC 1 

4) Why are interviews with newspapers, TV shows and websites a good way to promote a new film release?

Because you know this way people are going to see it. It is a good way of promotion. 

5) How does the Blinded By The Light Twitter account create and maintain interest in the film?

They post regular content about the films creating interest as they engage with the audience by asking questions. 

6) How does the Blinded By The Light Facebook page use images and video content to promote the film?

The also post regular clips of the film with little trailers to interest the audience by showing them what the film is like. They also engage with the audience by asking questions with there posts, making the audience engage and think about the film.

7) Why do you think the Blinded By The Light Facebook page contains posts supporting the Black Lives Matter movement?

To show that they support the acts of diversity and show there full support towards it. 

8) Select three posts from the Blinded By The Light Instagram page and explain how they promote the film.

Most pictures show videos and images of the movie to give a glimpse to the audience. This helps promote the movie as they are showing the audience what it is like to interest them. 

9) Go to the Bend It Networks YouTube channel. How does Gurinder Chadha introduce the channel?  What other content is on the Bend It Networks YouTube channel?

She introduces the channel by telling the audience what other girls she has make like 'bend it like Beckham'. This attracts peoples attention as it is a very popular film and can draw people in.

10) Look at the box office figures for Blinded By The Light from The Numbers website. How much did it make at the box office and why do you think it was largely unsuccessful?

Domestic Box Office	$11,901,145	Details
International Box Office	$6,243,499	Details
Worldwide Box Office	$18,144,644
Home Market Performance
Est. Domestic DVD Sales	$583,468	Details
Est. Domestic Blu-ray Sales	$547,783	Details
Total Est. Domestic Video Sales	$1,131,251

I think it was unsuccessful because the movie did not interest many people. As, in this day in age many more people are into action movies or movies the consists of poplar actors like Will smith or Chris Evens. This movie would mostly attract the older generation asian people as it mostly tells a story about them.